Monday, June 18, 2007

Kellogg's 100

Kellogg's 100. This site features 100 years of history of the Kellogg Company, with a timeline, gallery of images, recipes, and other stuff like ringtones. Sure, it is an advertising site for the Kellogg Company but it is still full of good history information.

I am a little late in featuring this site. The Kellogg Company was founded in 1906 and celebrated the 100th anniversary in 2006. The site itself actually documents history back to 1856. The timeline section of the site has pictures and information which go back to the births of the founders.

From the site:

Will Keith (W.K.) Kellogg, was born April 7, 1860. W.K., along with his brother, Dr. John Harvey Kellogg, was the co-inventor of flaked cereal. Although W.K. lacked a formal education beyond the sixth grade, the cereal giant forever changed the way we eat breakfast. In 1906, W.K. Kellogg entered the cereal business, as American eating habits began shifting from heavy, fat-laden breakfasts to lighter, more grain-based meals. W.K. discovered that a better flake was produced by using only the corn grit or "sweet heart of the corn." To help consumers distinguish Kellogg's Corn Flakes® cereal from the products of the 42 other cereal companies in Battle Creek, Michigan, W.K. put his signature on each package, saying that these Corn Flakes are the "The Original." The company succeeded because it believed the entire populace, not just those on special diets, might be interested in wholesome cereal foods, and because it continually improved its product line and packaging techniques to meet the needs of an ever-changing and evolving consumer base.

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